Concept project developed as part of a job application
Brief: Translate cultural trends into social-native creative for Porsche
Brief: Translate cultural trends into social-native creative for Porsche
This case study explores how Porsche can shift from performance-led content to a culturally-driven aesthetic system rooted in craft, taste, and contemporary classicism.
Responding to a broader cultural move toward tactility, discipline, and refinement, the idea positions Porsche not just as a car, but as part of a curated lifestyle defined by precision and cultural depth.
The result is a social strategy built on atmosphere, sound, and controlled visibility, where content feels less like marketing, and more like an evolving cultural archive.
for the research part (my fav.) please scroll down
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Research
