As a new studio, establishing a clear identity was crucial. I proposed a brand rooted in the New Bauhaus, positioning the artisan furniture studio within the right cultural context. Collaborating with the creative director, I developed Radical Silence: clinical yet mesmerizing interiors designed to make people pause, reflect, and simply “be” in a world of overstimulation. This concept became the foundation for a minimalist, mindful, and timeless brand identity.
Slides below show the Media Kit I designed and wrote, later used for distribution and the website.
