As a brand-new studio, establishing a clear sense of direction and identity was crucial. Recognizing a unique business opportunity, I proposed developing a brand that would align with the New Bauhaus movement.
The Berlin-based studio, specializing in artisan furniture, required a strategic approach to position itself within the right cultural context, one that resonated with the zeitgeist and would inform its future marketing strategies.
Collaborating closely with the creative director, I developed the concept of Radical Silence as a response to today’s societal needs. The vision was to create clinical yet mesmerising interiors that would encourage individuals to pause, reflect, and simply "be" in a world that often prioritizes constant movement and overstimulation. This concept became the foundation for a brand identity built on minimalism, mindfulness, and timeless design.
In the slides below, you’ll find a Media Kit—designed and written by me—that was later utilized for distribution and website.
