Led art direction and creative strategy across the brand: corporate identity, product branding, and campaigns. Anchored in Prometheus: fire as stolen knowledge, enlightenment with edge, power that demands respect. Positioned FYRON as the modern master of flame: authority, control, intensity. Worked closely with the interim CEO to craft presentations, secure buy-in, and shape strategic paths. Trend spotting, psychographic consumer profiling, sharp briefs, and positioning advice drove smarter, more innovative marketing.
• NDA on full visuals and decks; available on request.
