For Fyron, an outdoor cooking company with a diverse product range spanning mid to high-end price points, I developed the art direction for its corporate brand identity, product branding, and campaigns.
Drawing inspiration from the myth of Prometheus—where fire symbolizes knowledge, light, and enlightenment—I conceptualized the corporate brand identity and translated it into a precise and strong art direction that positioned Fyron as the master of this knowledge, embodying power and expertise in the realm of fire and outdoor cooking. This concept guided the visual and strategic direction of the brand.
Additionally, I created product brand identity concepts tailored to their diverse range and ideated media campaigns that aligned with the brand’s positioning.
Working closely with the interim CEO, I developed engaging presentations to secure stakeholder approval for key initiatives. I anticipated trends, devised strategic directions, and contributed to marketing strategies by writing briefs, job descriptions, and advising on brand positioning. My consumer profiling efforts helped refine marketing strategies and drive innovative campaigns.
• Due to NDA restrictions, this portion of my portfolio is available upon request.
