About

I'm a Creative Strategist and Art Director with 10+ years in culture, design, and broadcast. Curious about the reasons behind trends, I combine design, psychology, and cultural insights to build brand stories that connect deeply and create lasting impact. I develop sustainable strategies that add personality and depth to fashion, interiors, music, and culture. With a background in philosophy and creative strategy, I blend research with abstract thinking to craft concepts that resonate visually and conceptually. As a Creative Brand Strategist at OFYR in Amsterdam, I worked closely with the CEO to reimagine the corporate identity, using market insights and consumer profiling to shape innovative, trend-aligned strategies. In my role as Strategic Art Director at Undigested in Berlin, I aligned brand visuals with strategic objectives, boosting social media engagement and strengthening overall brand presence. I have also worked on art direction and brand strategy for numerous independent brands, such as Venus in Taurus, Paré, Baby Sage, and Club Alt, bringing my unique vision and expertise to help them develop distinct, culturally resonant identities. Based in Amsterdam, I’m open to opportunities in the Netherlands, France, Italy, and Germany.