I'm a Creative Strategist and Art Director with 10+ years in culture, design, and broadcast. Curious about the reasons behind trends, I combine design, psychology, and cultural insights to build brand stories that connect deeply and create lasting impact. I develop sustainable strategies that add personality and depth to fashion, interiors, music, and culture.
With a background in philosophy and creative strategy, I blend research with abstract thinking to craft concepts that resonate visually and conceptually.
Based in Amsterdam.