I am a Strategic Art Director and Creative Strategist operating at the convergence of design, semiotics, and systems thinking. Informed by a background in philosophy, visual communication, brand psychology, and cultural theory, my practice centers on constructing frameworks that enable brands to articulate identity with conceptual clarity and symbolic integrity.
My methodology is grounded in research and narrative logic. I approach branding as a socio-cultural system: affective, semiotically coded, and historically contingent. Through the integration of archetypal analysis, myth-making, and semiotic structure, I develop strategies that are intellectually rigorous and emotionally attuned — balancing aesthetic form with ontological substance.
In an accelerated media landscape marked by overstimulation and ephemerality, I foreground coherence, depth, and cultural continuity. My work often involves guiding nascent or evolving ventures through a process of strategic self-definition — clarifying their brand values, audience, and market position within broader cultural and economic ecologies.
Currently based in Amsterdam. Open to collaborations across Europe.