Collaborating with Serbian fashion designer Drina Krlić, I developed a brand that channels the mystical energy of Balkan women, blending astrology, magic, and Orthodox Christian aesthetics into minimal, powerful design. The editorial uses a clean, slightly out-of-focus aesthetic to reflect the fluidity of female identity and the abstraction of magical thought.
I also crafted the creative strategy and campaign concepts, highlighting empowerment, witchcraft, and the raw beauty of nature, melding tradition with modernity. Slides showcase the full vision in action.
