This project stemmed from a collaboration with a Serbian fashion designer Drina Krlić, where our goal was to create a brand that embraces the mystical energy of Balkan women. I aimed to fuse elements of astrology, magic, and Orthodox Christianity aesthetics—minimal yet powerful design.
The editorial was kept clean, with a slightly out-of-focus aesthetic to reflect the ever-evolving female identity and the abstraction of magical thought that accompanies it. This approach was designed to evoke a sense of fluidity and mysticism, aligning with the core themes of empowerment and transformation.
In addition, I developed a strong creative strategy and campaign ideas that would bring these concepts to life. As showcased in the slides, the focus is on empowerment, witchcraft, and the raw beauty of nature—creating a striking blend of tradition and modernity.
