Premium Baby Travel Cleaning Kits
Given full creative freedom, I developed the business strategy, naming, and art direction for Baby Sage, a line of baby travel cleaning kits. Rooted in mindfulness and wellness, the brand positions itself alongside natural icons like Weleda and Coterie, while leading the segment toward luxury.
The name draws on holistic cleansing and the antibacterial power of sage, reinforced across messaging and brand identity. Art direction leans on soft tones, watercolor illustrations, and floral motifs, evoking natural, herbal healing and aligning with the premium wellness positioning. Research revealed a growing trend in the baby segment: consumers increasingly seek luxury, wellness-focused products, and Baby Sage meets this emerging demand with sophistication and care.
