This project was developed for a Parisian fashion marketing agency, involving both strategic research and art direction for an editorial. The goal was to create the overall style, set, and atmosphere, shaping a visually compelling narrative.
The given core theme, Fernweh—a longing for distant places—was reimagined through a more contemporary and trend-forward lens: Quantum Leap. This fresh take expanded the creative scope, leading to an art direction that leaned into utopian futurism—a vision where we are all dressed in white, waiting for paradise to return to Earth.
The editorial's aesthetic reflects a clean, almost celestial feel, aligning with the idea of an imminent transformation. The imagery captures a sense of hopeful anticipation, blending minimalism with a dreamlike, futuristic elegance.
