case study
This is an example of a strategic proposal I developed for a job application. The focus was on transforming the positioning of Beyoncé’s beauty line, expanding its influence towards the realms of design and interior aesthetics, creating a seamless lifestyle brand experience. Although I have worked on a variety of freelance projects, many of them remain confidential due to non-disclosure agreements (NDA), which limits their inclusion here. However, I am open to discussing my process and approach further in private conversations.
